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How to Use Kreativ Workflows Image Prep for Web-Ready Images
Image Prep is useful when one image needs a full delivery pass in the right order. Instead of opening crop, resize, and compression separately, you move through one guided flow and export once at the end.
Why the workflow order matters
Crop first so the frame is right, resize second so the dimensions match the destination, and compress last so you do not repeatedly optimize file versions you will discard anyway.
Best use cases
- Preparing a product image for a store listing
- Cleaning up a thumbnail or blog illustration
- Exporting one lighter image for web delivery without opening design software
What to check before exporting
Make sure the crop still reads well at small sizes, the resize target matches the real destination, and the compression format suits the job. WEBP is often the best final format for websites, while JPG can still be simpler for broad compatibility.
When to leave the workflow
If you only need one step, the standalone tools are still faster. Workflows is best when you know the file needs multiple operations and you want the sequence handled in one place.
Use the workflow
Open Image Prep Workflow to run crop, resize, compress, and export in one guided session.
Related reading
If you are unsure whether dimensions or file weight should come first, read When to Resize Before Compressing Images.
Before you export an image
Check framing first, then dimensions, then file weight. A smaller image is not automatically better if it loses the detail the destination needs. For product images, thumbnails, and social posts, compare the exported file at the size where it will actually appear.
If an upload limit is the main problem, reduce dimensions before lowering quality. If visual clarity is the main problem, keep the quality higher and change the format only after reviewing the preview. For ecommerce and portfolio images, consistent dimensions usually matter as much as raw file size.
- Crop before resizing when the frame is wrong.
- Resize before compressing when the source is much larger than needed.
- Keep an original copy so you can re-export with a different format or quality setting.
After downloading the result, open it once before using it in a client send, upload form, website, or archive. This final check catches format support issues, unexpected file size changes, missing characters, clipped media, or page-order mistakes while the original file is still available.
If the output will be reused, note the settings that produced it. That makes the next export easier to repeat and reduces guesswork when another file needs the same treatment.